Bruno Lage: ‘I try to be the coolest guy in the world’

In part two of my enlightening chat with Bruno Lage, the Wolves manager goes deep into how the power of the image can overcome the distractions of modern life when seeding his football philosophy into the minds of young players.

There’s great content about why a boss should be the coolest guy on the pitch. And I ask: how on earth do coaches of top clubs cope with a World Cup slap bang in the middle of the season?

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